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Empowering UAE's Leading Dairy & Juice Company with Digital Commerce

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Introduction

What started in 1991 as a venture by introducing plastic milk bottles to the UAE, completed significant milestones to become the first company to introduce functional dairy products into the UAE market. Al Rawabi has the vision to become a market leader in fresh dairy and juice products. An award-winning UAE-based company, it serves more than one million customers per day and is currently in its third decade of operations. The increasing consumer demand has also propelled Al Rawabi to open its doors across the UAE & Oman. Citytech empowered Al Rawabi to ace the digital space by reaching customers far and wide with an eCommerce store built on the powerful Adobe Commerce (Magento) platform.

Challenges

Solution

Creating a product subscription process periodically (daily, weekly, and monthly) enabled the customers to add products for various dates and set preferable delivery timeslots. The customization allowed customers to pay via different payment modes and renew/ pause/ resume/ cancel subscriptions, at their convenience. Based on their subscription preference, the Order is generated one day before delivery.

The limitations of a brick-and-mortar store are immense. Al Rawabi’s products were delivered to only a few pre-defined locations in the UAE. To tackle this missed opportunity, geo-fencing polygons were created on Google Maps, that require validation if the map pointer is set outside the delivery zone.

Surviving in the market today without the convenience of an app is a tough ask. Citytech created a mobile app on iOS and Android to streamline the order management of Al Rawabi. The Sales orders are moved to the Pick&Pack app, and the warehouse on receiving the order, packages the items and attaches the packing slips. The Delivery Executives load the items and mark them as “Out for Delivery”, from where it reaches the customers. The buyers receive in-app, Email, and SMS notifications for each action.

Technology

STRATEGY

Ensuring Al Rawabi conquers the desired market domains

Despite being a market leader, Al Rawabi faced an uphill task to conquer the market due to the absence of a high-functioning digital front. To help Al Rawabi leverage the complete benefits of the robust Magento platform, Citytech relentlessly worked on the customizations to make the store a formidable name in the industry.

From streamlining order management through the app to enabling mobile login and OPT verifications, Citytech managed the entire process to make it smooth and highly functional. We implemented international wallet payment gateway integration with reward points to incentivize buyers to maximize their orders and draw huge benefits. Ordering from Al Rawabi has become hassle-free for customers with the choice to select their delivery dates with preferred slots. Customers can further create sub-accounts for their families and set the precise location for delivery. Convenience is now the second name for Al Rawabi!

Result

The seamless migration to Magento created a wealth of opportunities for Al Rawabi to explore and increase sales and revenue. The creation of the delivery app has worked wonders and made order fulfillment a breeze for the business. Al Rawabi customers do not face any hassle in ordering their favourite products from the store and can easily repeat their orders via the subscription model.

Our Magento developers carefully studied the requirements of the business and proceeded to design solutions that meet current needs and supply future demands. The team ensured that Al Rawabi became the true champion in its domain with a high-performing, scalable, and robust Magento solution. The system also supports Al Rawabi’s vision for becoming a highly sustainable business in the future with constant upgrades and maintenance of the platform.

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