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Leading Food Manufacturer of UAE Revamps its Online Presence with Magento.

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Introduction

Founded in 1992, Bayara is the market leader in nuts, dried fruits, dates, spices, etc., and has a robust presence all over the Middle East and Africa. Since its inception, the company is committed to improving the health and nutrition needs of people around the world. The brand is the most trusted supplier of everyday cooking essentials & healthy indulgences in the MENA region. The group’s agile and proactive way of thinking has enabled them to take giant strides toward success over the years and mark its presence in a highly competitive market.

Challenges

Solution

Technology

STRATEGY

Exploring Opportunities of Digital Commerce
Operating solely from a brick-and-mortar store limits the possibilities of a business. A scalable enterprise requires the capabilities of digital commerce to face the uncertainties of today’s volatile business environment. Bayara understood the need to upgrade to an online store to expand its territory and explore the benefits of the digital world. Citytech suggested Magento for its robust eCommerce solution and advanced functionalities for enterprises.

Citytech studied the requirements of Bayara and segregated the delivery timeslots, creating a stock-checking mechanism based on weight and not quantity. We implemented international wallet payment gateway integration with reward points to incentivize buyers and make payment processing a hassle-free experience. Customizations have enabled Bayara customers to create their own product mix and shop at their convenience. Customers can further purchase gift cards and accumulate reward points on their purchases. By integrating its processes through ERP implementation, Citytech has managed to streamline key departments and facilitate information-sharing.

Mobile First Approach

Citytech understood the vision and delivered a truly on-boarding experience

  • Top-Notch user experience.
  • Faster page load time.
  • Improve appeal ti users.
  • Easy to navigate.
  • Information is more manageable.
  • Responsive for all platforms.
  • Increase accessibility.

Result

The Magento implementation has been a welcome step in ensuring the long-term success of Bayara. Marketing integration with Klaviyo has enabled the team to automate their marketing content and keep customers informed of promotional offers, sales, etc. through timely communication. Magento has the capability of generating intuitive admin reports that improve business and provides a detailed analysis of different business prospects.
Citytech offers continued maintenance and upgrade services to Bayara, aiding it in its journey of sustained growth and development.

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